The progress achieved by the One Road One Belt Initiative has, on the one hand, created more mutual benefits for China and the participating countries; however, on the other hand, it has also brought, or more precisely, exposed many areas of conflicts, giving rise to a formidable web of challenges. Cultural differences, especially in the field of economic cooperation and the operation of multinational companies, have become an important determinant of the success of a company and the goal of cooperation between companies. Undoubtedly, we need more tolerance, understanding and mutual respect regarding the differences between cultures and countries. Therefore, knowledge and experience in cross-cultural management could better and more efficiently manage and reduce misunderstanding stemmed from cultural conflicts, and thereby better facilitate cooperation between countries. As two important joints on the New Silk Road, China and Germany have many companies that have already gone global or are going global. Therefore, in the continuing cooperation and communication between Chinese and German companies, many conflicts also emerge out of the difference in culture and customs. As such, the goal of cross-cultural management focuses on how to enhance cross-cultural communication, how to overcome cross-cultural conflict, and how to create unique and effective organizational culture on the basis of cultural integration.

In the past decades, professors and scholars from Jacobs University Bremen have accrued much knowledge and experience in cross-cultural communication and management. This program aims to provide theoretical guiding and behaviour training for communication, cooperation and management of Chinese and German companies to enhance cultural understanding and improve the efficiency of the companies.